About
Hi, I'm Rob ten Kroode.
For more than thirty years I've been building, managing and selling software. What drives me is simple: finding the right solution to a business problem, together with the people who have it. These days that often means low-code, no-code or AI-assisted development, as a consultant, a builder, or the person who keeps the project on track.
I thoroughly enjoy thinking about solutions for business problems, whether that's a complex workflow, process automation or a new online product. My satisfaction comes from working with clients as one real team: coming up with solutions, improving and automating processes, and then actually implementing them. Seeing people work with the end result is what makes my day.
1997
Ten Kroode Consulting founded
30+
years in software
7
industries worked in
2016
hands-on with low-code since
Four chapters
Not a full CV, but the parts that explain how I look at software today.
1988–2003
Systems and infrastructure
System and network management, datacenters and European product management at international software vendors.
1997–today
Product and business leadership
Co-founder, VP, director, business unit manager and CTO, with P&L responsibility and teams of developers, consultants and marketers. Still the lens I look through: technology only matters when it works commercially.
2016–today
Low-code
On the vendor side as Chief Knowledge Officer for a low-code platform, then founder of a low-code knowledge hub and development company, and CTO building on low-code and traditional code.
2024–today
AI-assisted development
AI as an everyday part of development as CTO of a software company, from first experiments to how the whole team works.
Industries
- Telecom
- Healthcare
- Logistics
- Finance
- Retail
- Utilities
- Local and central government
Outside work
I live in the middle of the Netherlands. I've worked internationally a lot, but I also love being at home with my wife, kids and cats. I'm a big fan of movies and music (listening, going to concerts, and playing guitar, drums and piano), and I love to travel. So yes: never enough time to do it all.
Stuck, curious, or just want to compare notes?
Services primarily in the Benelux, on site or remote. International projects on request.